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7 Secrets of a Highly-Effective Resume Cover Letter
Just like the late, great Rodney Dangerfield, the "humble" cover letter gets no respect.
Job-seekers spend so much time and energy on their resumes they've got nothing left to offer their poor, neglected cover letters.
Big, BIG mistake!
It is the well-written cover letter not the resume that can single-handedly land you more job interviews. The cover letter is your one chance to really "market" yourself to an employer using proven marketing strategies rarely found in the typical cover letter.
Conversely, there's only so much you can do with the traditional CV or resume. I believe the carefully crafted cover letter is more important to your job search success than any other written document, including the resume.
As a direct marketing professional for over 20 years, I bring to you my 7 secrets of a highly-effective resume cover letter:
1. ADDRESS your cover letter to a specific person. Do your best to find out "To Whom" you should address your cover letter. "Dear Manager" is lifeless.
2. OPEN with an attention-grabbing first sentence to really grip the reader. This will almost guarantee your cover letter and resume get a closer look.
3. REMEMBER less is more. The best cover letters have plenty of white space. Cover letters that are clear, focused, short and sweet land more job interviews period.
4. FOCUS on what you can do for the employer. How can you benefit the company specifically? Do a little research and relate this simply and clearly in your letter.
5. CHOOSE WORDS that show enthusiasm and passion for the position you seek... (big, big secret!) Then, carry this passion into the interview with you.
6. REQUEST ONE ACTION you want the employer to take: "I would really like the opportunity for a personal interview this week." (You never know until you ASK.)
7. END your cover letter with something enthusiastic and telling like, "I look forward to being interviewed at your earliest convenience. Thank you so much for this opportunity." Sincerely, Jane Jobseeker. (Notice how Jane assumes she'll land the interview? This is clever, smart, and it works like a charm).
Think of your cover letter as a sales letter. The only purpose of your resume cover letter is to land you more job interviews. That's the bottom line. By using the proven marketing strategies I've outlined above you will land more quality job interviews than your competition.
You must find a way to get your "foot in the company door" to have any chance of landing the job. With the right cover letter you can blow the doors of opportunity wide open. And remember, more job interviews translate to (drum roll please)... more job offers.
Finally, the most important advice I can offer you is this: FOLLOW-UP every job lead, contact, and communication. Following up is the "golden key" to getting hired for the job of your dreams. Use follow-up cover letters, thank you letters, even follow-up phone calls. Following-up can literally double your chance for success. It is also the one secret ingredient missing from 99% of every job-seeker's playbook.
Good news for you!
Jimmy Sweeney is the president of CareerJimmy and author of the new, "Amazing Cover Letter Creator." Jimmy has written several career-related books and his unique, "think-outside-the-job-search-box" approach, make his articles a job-seeker favorite. Jimmy is regularly published on some of the Internet's largest career web sites.
Who else wants their phone ringing off the hook with more quality job interviews? Visit Jimmy on the web right now at http://www.Amazing-Cover-Letters.com for your 'instant' cover letter today.
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CAREER TOPICS
Using The Internet For Job-hunting
The Internet is a very useful tool for job seekers as it is a great source of information. Also, taking into account of a more wired world, getting online has never been easier.
Job Search Blurts
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Q & A How to Find a Great Search Firm
Q & AQ: Are people sometimes cautious of 'headhunters'?A. Yes.
Job Hunting Tips: Taking Care of Yourself
Looking for work is generally a miserable undertaking. No matter how much education and experience you have, you are in a powerless and vulnerable position.
The 10-Step Resume Critique
Your resume will generally receive a 15- to 30-second scan upon first review by an employer. With that in mind, it is critical that your resume -- your "paper handshake" -- makes a positive first impression and compels the reader to put your resume in the "yes" pile and possibly call you in for an interview.
Cracking the Connection Code: Networking for the Introverted
We've all heard it before: "Just get out there and network!" If it was that easy, we would already be doing it. So why is it so hard? Well, you're an introvert, aren't you? Enough said.
Work Attitude Ethics For Progress
This "fruit for thought" article is for all human beings, who somehow find themselves in the role of breadwinner and striving to improve their living standards.The heading of this article could just as well have been "How to position yourself for promotion" or "How to position yourself for career advancement" or "How to climb the success ladder" or something similar.
Your Attitude Is Screaming
There is more attitude around than the 'traditional 'positive / negative attitude. This issue's topic will expose you to the other kind of attitude.
Job Hunting: Its Still The First Impression Stupid!
In the 1992 USA Presidential election, political strategist James Carville hung a sign in Bill Clinton's Little Rock campaign office that read, "It's still the economy, stupid." His intent? Simply to keep everybody focused on the most important issue of the day.
How to Transform a Boring Note Into A Killer Cover Letter - Part II
In Part I, we covered how to grab the reader's attention with the opening sentence. Now
we'll get them interested, arouse desire, and get them to take action.
Sample Cover Letters ... The Hidden Pitfalls
You can benefit from sample cover letters as they can help you learn about the constructs of a high quality cover letter.However, there are some dangers in doing this .
No Degree, No Problem
According to a recent survey, 52% of job candidates polled lied on their resume about having a college degree. Here are 3 brief horror stories: A new Director of Logistics and his family were actually loading the moving van provided by his new employer for relocation from California to North Carolina.
Reactions to Job Loss; Getting Past the Emotions
Without doubt, job loss through downsizing or redundancy, is a major event for everyone when it happens. Most of us invest so much of ourselves in what we do that job loss can take away our sense of status and belonging, as well as the routine and support that work provides.
The Network Within
When you hear the word "networking", what comes to your mind first?You probably think about going to a job fair or asking all of your friends, family members and acquaintances for jobs.But if you are currently employed, you might very well have easy access to one of the best networks you can have.
Five Powerful Tips for Interns
Interning is about more than earning money during summer break. It's a wonderful way to gain work experience and lay the foundation for your future career.
Certification for Freelancers and Home-Based Business Owners
When we think of technical certification, most of us think of the seemingly endless jumble of letters that follow the names of information technology experts-MCSE, MCSA, A+, CCNA, etc. These certifications serve as standardized, objective validations that the person holding them possesses a certain set of skills and a certain level of professional competency.
Get Dressed and Get Hired
Tying a tie properly may tie you to your next employer. A properly tied tie is essential to a good first impression.
Seven Steps to Better Networking
If published statistics are accurate, employment agencies and search firms fill about 20% of all jobs in the US. Job boards fill anywhere between 2% and 8%.
Resume Writing Tips
Resume Writing doesn't have to be a solo gigResume writing can be the bottleneck to advancements in your career. If you find yourself getting writer's block consider getting help.
How to Be Prepared for a Layoff
If you are concerned that your company might be planning a layoff, your best course of action is to be prepared. Employees often see warning signs that their jobs may be at risk.
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